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CIRCLE has been continuously passing the fashion aesthetics of jewelry, exploring new directions for jewelry to express emotions. The brand chooses the jewelry designer who knows more about women, adopts the global high-quality gems, brings in the Japanese handmade craft, and persists in the new independent women spirit, unceasingly enriches inner world and the ego of urban women. Continuing the "small but fine" aesthetics, it combines Japanese jewelry aesthetics with matching art to create jewelry that is suitable for daily wear and has natural beauty.

CIRCLE's creativity is not limited in jewelry design, also relates to other segments including Connect, Classic, Colorful and Cherish. The brand touches on more connections, and continues to be perfect and improved.