CIRCLE is an entry level luxury jewelry brand founded in 2014. CONNECT, COLORFUL, CLASSIC AND CHERRISH (the 4Cs) are the core of the brand concept, they forms the brand's CIRCLE，they also complete the circle of every women's life growth. Connect with the nature's imagination, embrace the colorful world around, achieve class, cherish and enrich life's CIRCLE are the meanings of the 4Cs.
The works from the cutting-edge designers emphasis the styles of simplicity, modern, small and exquisite. Circle Jewelry's brand mission is to offer women jewelries and the life style that express and enrich oneself. Circle insists in strict selection standards for all its raw materials, upholds the unique aesthetics of the Japanese Jewelries; K gold craft matches with high quality diamonds, Akoya pearls and color gems supplemented by the superb craftsmanship of the Japanese Jewelers, achieves the ingenuity of every piece of the Circle jewelry.
In 2021, CIRCLE won the 'Brand of the Year' award by top fashion media Madame Figaro,for its leading cutting-edge trends with unique design and high craftsmanship.